The Goody Granola Story
Learn About Goody Granola –
Discover the story behind Goody Granola, our values, and what makes our natural granola a favourite among health-conscious people. Find out why customers rave about our delicious, low-sugar granola and why it’s the go-to choice for a nutritious breakfast or snack.
Hi! I'm Beth, the founder of Goody Granola. I'm passionate about creating delicious, no refined sugar granola that's perfect for a healthy lifestyle, made with the finest natural ingredients to bring you the best start to your day.
In 2018 I suddenly stopped in the supermarket just before the cereal aisle and realised there was an alternative to the many different low sugar granola's I had been buying for years & years that were never tasty enough to eat on their own, and with some ingredients that aren't good for us. The answer; a version of my mums homemade granola! I thought if I feel this way, possibly other low sugar granola customers do as well. So why not try making and selling a version of my mums.
I say version of my mums because she has Brazil nuts and Hazelnuts in hers which I always pick out. Sorry mum.
Four years I embarrassingly talked about it, but didn't take any action. as the years passed even in a job interview when asked 'what would be your dream job?' I answered 'to make and sell a version of my mums homemade granola.
Then in lockdown I struggled to be happy. (Frustration warning, first world problem rant. Sorry for any incentive upset caused).
Our bedroom ceiling collapsed so I had to check the weather forecast each evening because the dripping rain in buckets kept me awake. I found home schooling my twin sons, awful.
I kept putting off trying to make and sell my granola because I thought I needed a team of people to do it all properly. Out of desperation to find some joy and stop my son’s disappointment in me because they kept asking when I was going to try making and selling my granola. I videoed myself saying ‘today I am going to make a version of mums granola’ I showed it to my sons and then one of them Luca without realising it became my accountability coach asking each day if today’s recipe was a success.
After many failed attempts I made a granola we all couldn’t stop eating. Next step was coming up with a name. The four of us went into different rooms and wrote down our ideas. Both Luca and my husband Louis had ‘Goody Granola’ on their lists so that was the winner. I then found purpose, satisfaction, and some pride each evening slowly creating the website, because it was something I hadn’t done before.
I have three recipes Original, Nut free and Vegan. My sons asked for the Nut free in their lunch boxes so I also have Goody Granola Snack Packets!
My ‘why’ started as me wanting a great tasting, low sugar, healthy granola, my sons to be proud of me and for people to buy and enjoy it. My why now, also includes making enough money to contribute to the household bills and to pay myself a proper salary. I also want to have Goody Granola in shops all over the world, and online order's growing each month.
Goody Granola is the best job I have had because all my customer interactions are wonderful, I enjoy making it, love eating it each day and can plan life around work. However, it’s the worse paid job I’ve had. I don’t want to quit until I have tried everything possible to earn a salary from Goody Granola that can achieve my goals, but am aware time is ticking.
